We make WordPress block themes for small businesses, one trade at a time: a wine bar, a band, a boutique hotel. Each theme is built around what that trade’s visitors come for, and looks finished the moment it’s switched on.
How we make them
Every theme starts with the trade: who runs the business, who visits its site and what they come for. We design the theme around that, build it from WordPress’s own blocks, and test it on phones and wide screens, with a keyboard, and on the oldest and newest WordPress it supports.
Made with AI assistance
We use AI tools while we work: to draft code and copy, and to check and test the result. A person makes every design decision and reviews everything that ships. The photos in our themes are our own or in the public domain; we don’t ship AI-generated images in a theme.
Free and paid themes
Some of our themes are free on WordPress.org; others are sold through a marketplace. Each theme’s page says which, and links to its store.
Write to us at [email protected].